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Since the Travel industry is a large part of the economy and millions of people travel at all times, providing additional Utility to NFT collections is definitely an easy way to onboard people and help them understand the potential of NFTs and crypto as a whole.
The Frescos Travel Agency could become the Trojan Horse that penetrates the muggles imaginary walls and help them think of NFTs in a more educated manner rather than wondering why Jpgs are expensive.
People understand real life value and while many of the NFT degens can recognise value in a community or metaverse world, the majority which is outside the crypto and NFT space does not.